BEED seeks to become the Nespresso of Weed
With a move to Los Angeles in 2020, Allenby found itself in a whole new world of emerging Cannabis brands, each looking to make an indelible mark on a market still in its infancy. BEED is a revolutionary home appliance which utilizes capsules almost identical to Nespresso capsules, but instead of delivering the world’s most reliable espresso, BEED delivers the world’s most reliable joint with the push of a button.
Allenby was brought in at a very early stage and worked with BEED for two years tackling all aspects from complete branding, product design, refinement and development, copy writing, brand strategy, launch strategy, growth strategy, trade show design and activation, and brand collaborations. Let’s Roll.