Salone del Mobile 2019 Louis Poulsen Launch of OE Quasi Light

Louis Poulsen’s revolutionary new lamp was designed by world-renowned artist, Olafur Eliasson, as an examination of light and geometry

For the launch of this special piece, we created a rolling event throughout one day during Salone del Mobile in a beautifully minimal gallery space in Milan.  The day included a press launch and discussion with the artist, a formal VIP dinner, and an after-party with the Design World’s elite.  

We created a simple space that would really emphasize the beautiful design of the lamp itself.  The dinner featured long tables that were sumptuously filled with fruits and vegetables which created a stunning centerpiece as guests entered, and the large Quasi lights hung over the tables creating a warm glow.

The lamp and the launch was featured in DezeenWallpaper Magazine,  Surface Magazine, and more

Client:
Louis Poulsen

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