Israel Revealed by Wallpaper* & Caesarstone
In order to strengthen the bond between Caesarstone and Israel’s top architectures and designers, we created a collaboration between Caesarstone and Wallpaper* – the world’s leading design magazine.
The result is the magazine’s 2014 January issue, dedicated to the Israeli design and architecture scene. Under the title “Israel Revealed”, the magazine assigns 16 pages to extraordinary local design, covers leading Israeli architects, highlights young promising designers, introduces iconic buildings and features an appetizing spread of special dishes created by chef Meir Adoni, presented on Caesarstone pallets.
Allenby NY hosted and helped produce Wallpaper* magazine’s shooting crew visit in Israel, and documented their visit.
We also produced Caesarstone and Wallpaper* special launch party in Tel Aviv. For the event, We rebuilt Caesarstone and Raw Studio’s installation that was first presented in Milan’s design week – a monumental 18 meter long kitchen island made of Caesarstone pallets. Caesarstone CEO Yos Shiran and Wallpaper* editor in chief Tony Chambers spoke in the event.