Source Launch at Milan’s Salone del Mobile 2013
Salone del Mobile, Milan’s prestigious design week and probably the most important design event in this solar system, was chosen as the ultimate spot for the global launch of the Source.
After carefully examining different locations in the city, we chose the inspirational space of Milan’s science and technology museum, named after Leonardo de Vinci, designed for Salone del Mobile by Tom Dixon.
Yves Behar designed the Soda Bar and its surroundings from environmental friendly materials. A video showcasing the Source was screened on a central wall, and girls riding bicycles handed drinks to the visitors.