Eli Peer


Stone age folk by Caesarstone & Jaime Hayon

Caesarstone’s Stone Age Folk by Jaime Hayon

Salone del Mobile 2017

At the beginning of 2017 we introduced a taste of Caesarstone’s Stone Age Folk in IDS Toronto a playful instillation designed by Jaime Hayon.

In April we traveled with it to Salone del Mobile, where we took charge of the monumental installation and brought it to life at the Palazzo Serbelloni – a breathtaking 18th century palace at the heart of Milan.

We also produced a series of events revolving the installation: a cocktail gala, intimate dinners for designers and journalists, and a sensational disco party with Wallpaper* magazine and Horse Meet Disco.

The colorful installation was one of the most documented and photographed at the Salone del Mobile both by visitors who posted it on Instagram, and by dozens of design blogs and magazines that covered it: Wallpaper*DesignBoomthe culture tripArchitectural Digestmaterial labDesign Milkarchitizercobosocial and many many others.

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