PEPSI MAX STREET FOOD FESTIVAL WITH EYAL SHANI

We just launched the third round of Pepsi Max Street Food Festival – and this time we brought chef Eyal Shani on to the ride.

Togrether with Shani we collaborated with 20 popular street food institutions in Haifa, Jerusalem, Tel Aviv, Beer Sheva and more. Each restaurant will serve its signature dish with Shani’s special twist.

During the 10 days of the festival, Shani will ride the Glorious Pepsi Max Cauliflower mobile we designed especially for him, vidit the different restaurants and serve his dish to the diners.
To celebrate this journey, we created a video of Shani offering a taste of his sausage to people in the street.

We also created a humoristic video quiz, challenging viewers guess what dishes Shani is describing with his picturesque lingo.

Watch Shani’s road trip >

Read about it on Walla, Ynet and Time Out.

Client:
Pepsi Max

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