Absolut Blank by Nir Hod

Brief: Give local interpretation to Absolut Vodka’s international platform, ABSOLUT BLANK, that called artists around the world to fill the iconic Absolut bottle with their original work.

Activity: Nir hod, one of Israel’s major artists, who has also become a rising star in the international art market in the past few years, designed five original bottles for the campaign. The campaign was based on a billboard created by Hod, combining colorful light effects, in Rabin square in Tel Aviv. The project is accompanied by a website that presents Hod’s work and also presents a documentary about his work in NY and Tel Aviv.

Result: A chubby PR portfolio.

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