Absolut Blank by Nir Hod

The Brief, Give local interpretation to Absolut Vodka international platform, ABSOLUT BLANK, that called artists around the world to fill the iconic Absolut bottle with their original work.

Nir hod, one of Israel major artists, who has also become a huge star in the international art market in the past few years, designed five original bottles for the campaign.

The campaign was based on a billboard created by Hod, combining colorful light effects. The project is accompanied by a website that presents Hod’s work and also presents a documentary about his work in NY and Tel Aviv.

Result: A chubby PR portfolio.