Mycheck Video with Bar Refaeli
Brief: Generate a buzzing video that will spread the vision of the mobile paying app My Check.
Activity: “Suddenly she got up“, a macabre mini-musical starring Bar Refaeli and Roy Kafri, who also wrote the lyrics and composed the music. Directed by Vania Heymann.
Result: 100,000 views in 24 hours, 188,000 views in less than a week. The PR portfolio is as thick as the bible, including items in “Economic Night“, “Good evening with Guy Piness”.